Long tables with white linens in a grassy field

As a meeting & event professional, you already have a lot on your plate. Why should you add sustainability to your list of concerns?

Here are 6 reasons to plan sustainable events:

1. Make your clients look like rock stars

Give your clients a powerful feel-good success story they can easily share with their stakeholders, attendees, and the public. By providing credible, quantified results, you’ll enable them to boost their brand image by demonstrating integrity and commitment to values.

2. Attract & retain clients and sponsors

Appeal to clients with growing commitments to environmental values. Your ability to provide green services could be the deciding factor that wins you their business. Even if clients don’t explicitly ask about sustainability for their event, offering sustainable services is always a positive selling point. You’ll be sure you’re meeting any unspoken expectations, and you’ll also demonstrate how you proactively help clients meet needs they didn’t know they had.

According to a Sponsor Hub study, 43% of event sponsors now report “showcasing social responsibility” as a sponsorship goal. Becoming a more notably green event can help sponsors demonstrate social and environmental values by association, while also generating more funds for the event.

3. Differentiate your business

Not many meeting & event companies offer robust sustainability options, and even fewer provide meaningful post-event metrics. Be one of the first and only organizations in your market to understand and meet clients’ sustainability needs.

4. Be an industry leader on best practices

Build your brand and credibility within the meetings & events industry by adhering to widely-acknowledged sustainability best practices.

5. Create a positive guest experience

Guests will feel like environmental heroes for participating in your green event. Connect with millennials and Generation Z attendees, who have high expectations of the brands they support. Plus, sustainability efforts are memorable details that make for great social media posts.

6. Reduce environmental impact

You and your team can rest easy knowing you’ve taken active steps to reduce the environmental impact of your events, protect the earth’s natural resources, and help ensure a sustainable events industry for generations to come.

. . .

You understand how sustainability can add value for you and your clients… now what? Partner with us to implement green event services at your next event and enjoy the benefits of sustainability without extra work on your part. Or if you’re the DIY type, check out my online course How to Plan Zero Waste Events to learn everything you need to deliver dramatic sustainability results at your next event.