In the industry conversation about zero waste events, it can be easy to get caught up in the numbers.
Sometimes it feels like the only question that matters is, “Did the event reach 90% waste diversion?”
That 90% benchmark is powerful. It paints a clear picture of the success of the zero waste effort, and of the event’s commitment to sustainability.
But I don’t promise my clients they’re going to hit 90%, or any other specific target waste diversion rate.
Why?
First, zero waste is about more than waste diversion alone.
A true zero waste approach to an event involves reducing waste, not just diverting it. It also entails avoiding toxic products and processes, sourcing reused and recycled supplies, and other holistic considerations.
Zero waste is about establishing permanent sustainable processes, not a single-day program. To focus on a single number is to miss the forest for the trees.
Second, I believe any positive step forward is worthy of celebration.
Has your event never attempted to recycle before? Then 70% waste diversion would be a huge success!
Finally, the story your waste diversion numbers tell is about continuous improvement and commitment to sustainability. It’s not a story about achieving a goal then moving onto the next trend.
My waste diversion & measurement process has helped some events achieve 90%+ waste diversion. For other events, the process helped the client achieve whatever level of waste diversion was practical for their mix of priorities.
And I celebrate them both.
Every step on the journey is a victory. The true power in measuring waste diversion is showing the path those steps take over time.
Take the first step that’s right for you. Whether it’s recycling for the first time or enhancing your current sustainable efforts, we have green event services to fit your needs.